I was recently asked to work on a new logo for the friend of a client (word of mouth is the best!) The new client is working on starting a sales and marketing company with an initial focus on selling kitchen cabinetry. He was looking for a logo that was classy and showed professionalism, and perhaps incorporated blueprints, wood, or measuring devices in some way.
After one round of proofs didn't quite hit the nail on the head, he rethought his first ideas on colors and themes and sent me some revised direction. Armed with this new information, I went back to the drawing board and we eventually landed on the logo you see above.
I took inspiration from the grids on blueprints for the monogram. For the text portion I modeled the look off the information block (I don't know if it has an official name) that's in the lower corner of every blueprint, giving names, dates, etc for the plans. Both portions can be used independently of each other for applications where the full logo isn't necessary.
Once the logo was finalized, we made short work of the business card design and got them sent off to the printer. The client was really pleased with how everything turned out, and he hopes to come back for more branding collateral as the business gets up and running.
Below are some of the concepts that didn't quite make the cut.